Amazon Fire TV hits an important milestone that its rivals won’t like one bit

Amazon has announced that its Fire TV platform now boasts 50 million monthly active users. That’s a huge milestone for Fire TV, which is only available via Amazon’s own Fire TV set-top boxes, streaming dongles, as well as partnerships with third-party manufacturers on a handful of ‘Fire TV Edition’ sets powered entirely by the software. Crucially, unlike open-source rivals like Plex and Kodi, there’s no way to install Fire TV on another box under your telly.

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