The global health crisis has impacted many parts of our everyday lives and one of the biggest changes is that we’ve all spent more time at home. With numerous lockdowns meaning endless hours stuck indoors, it seems many of us have decided to treat ourselves to a new television in a bid to beat the boredom. Samsung has just revealed some pretty impressive stats which not only show huge growth for new televisions but also a dramatic shift in the way we use them.
“It’s been quite a phenomenal year in terms of the TV market and we believe TVs have become a much more important part of people’s lives,” Dan Hastings Director of TV and AV at Samsung Electronics UK told Express.co.uk.
“It’s not just about keeping people entertained anymore it’s actually about keeping people connected. We’ve found that our TV technology enables owners to work, play and have educational experiences at home.”
This new way of living has seen demand for Samsung’s screens grow by 20 percent over the past 12 months and it’s not just the usual OLED televisions consumers are purchasing.
Samsung says that its lifestyle range, which includes devices such as The Serif and The Frame, is showing strong signs of growth.
“Our lifestyle TV range has been really popular, Frame TVs have sold more than double this year than last year,” said Hastings.
“People are spending a lot more time in their homes so it makes sense to want to upgrade that environment.”
Another big area of growth is much bigger TVs, as people look to bring the cinema to their homes.
Explaining more, Hastings told us, “85-inch and above screens have grown over four times this year from last year and screens of that size, which were seen as being particularly large, are now becoming quite normal.”
The fact that many of these larger displays are 8K-ready is also a factor as consumers are clearly looking to future-proof their purchase. In fact, the Korean firm said it has seen three times the volume of 8K TVs sold over the past 12 months.
Along with changes in what people are buying there are also some significant updates to what people are viewing.
Samsung says it’s seen a big switch from live TV to other forms of content including fitness apps and educational services.
“We’re seeing quite big changes in terms of usage patterns, as the market leader we are well placed to see changes in how consumers use their TV,” Hastings told us.
“The amount of content being streamed is up by 30 percent, there’s been a big increase in traffic to children’s content and, importantly, educational content. Using TVs for things like health has also grown, usage of health apps has increased by over 40 percent this year.”
The shift in the way we use the big screen has been highlighted recently by another new launch. Samsung recently updated its Smart TVs with one of the most popular smartphone apps of the year – TikTok. This app has been specifically created for a home-viewing experience and should ensure the user interface for TikTok is well-suited to the bigger canvas provided by a Smart TV. More apps could follow this trend over the coming months by arriving on the screen in your living room along with the display on your smartphone.
So what about the future?
Samsung is confident that 2021 will be a big year for 8K. The firm says that the category, which offers four times the resolution of 4K, is set to experience a period of “growing momentum”.
This is partly due to consumers switching to larger TVs but also the fact that we’re expecting to see more events live-streamed in pin-sharp 8K.
Another product range that Samsung is hoping we will all want next year are screens that are weatherproof. The firm recently launched its Terrace TV which can be used outside and this could be a blossoming market in 2021. With the ongoing health restrictions showing no signs of ending, this type of TV could be the ideal purchase to watch sporting events with friends whilst staying outdoors.
One thing we do know is that Samsung will announce more news about its future TVs in the coming weeks during its CES technology keynote.
This yearly show from Las Vegas is where all the big manufacturers announce what’s coming next and, despite this year’s event being online only, we’re still expecting big news so watch this space.